Every business has a story…
Allow us to tell yours!
We are Sarah Walker and Sarah Dale, public relations professionals and journalists based in Middlesbrough in the North East of England with more than 35 years’ experience in journalism, copywriting and public relations.
We help businesses to tell their story with compelling copy, whether that’s in the form of press releases, website content including blogs, newsletters, brochures or other marketing materials and digital media.
We are also available to devise communications strategies for businesses and deal with crisis management. We work with other approved freelance writers, graphic designers and marketing specialists to deliver projects of any size on time and on budget. Contact us now and let’s talk about how we can support your organisation with your publicity and communications needs.
About Us
News.

“Energy and Entrepreneurship” evident in Newcastle
A lawyer who fell in love with Newcastle as a student believes business is booming in the city she now calls home. Leslie Gumas, who is originally from Bath and…
Featured:
5 October 2023

Flexible working helps widen talent pool at Jacksons Law
In the legal world, flexible working arrangements represent a very rare opportunity, as mums Emily O’Neill and Philippa Walker know only too well. However, both believe they have found the…
Featured:
30 November 2023

Transformed with the magic of colour!
Sarah Heron used to hide herself under big, baggy, black clothes. Recovering from a toxic divorce, working in a stressful job and experiencing a serious health scare, the mum-of-two felt…
Featured:
2 December 2023

We believe all businesses have a story to tell.
Let us help you tell yours!
Blogs.

From headlines to head starts: Why our journalism roots make us PR naturals
When we say we understand the media, we really mean it. At SASS media, we’re not just PR professionals – we’re qualified, experienced journalists. We’ve worked in newsrooms, written the headlines, chased…
By Sarah Dale
28 July 2025

Why we’re more than a PR agency – we’re your business cheerleaders
Did you know that we’re also cheerleaders*? At SASS media, public relations is more than just press releases, media coverage and strategy. It’s about being in your corner – every…
By Sarah Dale
28 July 2025

Did you know that PR involves firefighting*?
Public relations is all about raising the visibility and boosting the reputation of an individual or organisation. Done well, it builds your reputation, it builds trust and it shapes how…
By Sarah Dale
23 July 2025